NAPGCM Webinar - Social Networking, Technology and You
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| 15 Sep 2010 |
5:00 PM |
6:00 PM |
Online Webinar
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Business Series Webinar 3: Social Networking, Technology and You
$19.95 Registration Fee (All Members)
September 15 - 5:00-6:00 ET
Social networking is abuzz in the business world and it centers around one part reality, one part hype, and one part misinformation. While there are certainly opportunities to better utilize these new technologies, there are also many ways to use them to your detriment.
Take a down-to-earth look with a focus on geriatric care management within the leading social networking technologies and strategies to decide what's best for you. From marketing your business to professional best practices, use this webinar to become more informed on the social media landscape, empowering you to make better decisions about where social media may or may not fit into your business plan.
Featured Topics:
- Technology in perspective: Is social networking a fad?
- What is Web 2.0, exactly?
- Social Networking Landscape: Facebook, Twitter, LinkedIn, MySpace
- Social Media Landscape: Blogs, YouTube, Wikis, Digg, Delicious
- Taming the Information Tidal Wave with Personal Portals
- HIPAA and HITECH
- Did your privacy fly out the window?
- Top Marketing Tips: What to consider and what to avoid?
- The Biggest Myth that Few Discuss
The goal of this webinar is to provide you with a more in-depth understanding of the social media and social networking landscape rather than focusing on just a few of the popular venues. By expanding your knowledge base, you will become more informed on how to strategize the priorities that are right for you.
From better reaching potential customers, to alternative forms of marketing to utilizing these communities to better server your clients, this webinar combines the profession of geriatric care management in the specific context of new web 2.0 social technologies.
About the Presenter
Frank Skinner
Account Executive, Marketing and Information Systems
The Kellen Company
As a veteran strategic marketing professional and mixed-media information systems expert, Frank offers a unique background and perspective that combines modern marketing with new media, Internet and Web 2.0 technology development. Frank’s diverse industry experience includes two Fortune 1,000 companies — Shell Oil, one the world’s largest energy companies and Primedia Corp., a leading B2B media and publishing company. However, the bulk of Frank’s career has been spent in the association industry where he currently works for The Kellen Company, the world’s second largest association management firm and professional services company.
Frank specializes in strategic marketing development involving a hybrid blend of new media technologies, Web 2.0 social networking, demographic information systems and mixed media development. Frank’s work with long-time Kellen client the Healthcare Convention & Exhibitors Association, an international association of healthcare exhibitors and meeting planners has gained HCEA industry-wide notoriety with the release of two landmark market research reports. Frank also manages HCEA’s information systems program, including the world’s largest repository of healthcare meeting demographics data.
As a featured speaker on marketing and technology related topics and a nationally published writer in the fields of healthcare, corporate real estate and energy, Frank also was director of marketing communications for FMEA, a leading state energy association where he grew the membership program, mixed media publications and website to be the largest of their kind in the U.S.
Frank holds a master’s degree from Florida State University in interactive and new communication technologies. Frank’s research studies on Digital Divide phenomena have driven a professional and personal interest in how people interact with technology and information – a critical dynamic in today’s marketing theory.
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